About Us
At itsuna, we deliver the highest quality, most exclusive sneakers and clothing, at prices that won't break the bank. With our new return policy, we offer returns on any unsatisfied order!(Restrictions Apply) We prioritize our quality, service, and customer experience. To see how it all started, read our story below! 👇
WE BELIEVE THAT PREMIUM SNEAKERS & CLOTHING SHOULDN'T BE RESERVED FOR THE PRIVILEGED FEW
______________________________________________
To: All Sneaker Lovers Around the World
From: itsuna
Are you sick and tired of watching other people wearing excessively expensive (but super cool) sneakers while you have to settle for more affordable and available models? How about taking that repeat L on the 'SNKRS' App?
I know I was...
That said, nobody was surprised when I decided to get into fashion design school and take internships at Nike and Adidas factories.
And that's how it all started...
WHY SO CHEAP?
SHOCKING TRUTH: 'LIMITED COLLECTIONS' AREN'T THAT LIMITED AT ALL
With time, I was deployed overseas to low cost labor countries like Vietnam and China where big brands would outsource their production process in these factories.
While working in these factories, I noticed that THOUSANDS of pairs of the most popular exclusive sneakers get left behind such as the Off-White Jordan 1 Chicago or the Undefeated 4s which gets replaced when there is an inspection fail, or a defected batch that was set for retail turning bad due to weather storage conditions (as most sneakers are kept in warehouses for months even years before being sent to retail stores) or other related reasons.
Just like that.
I did my research and, as it turned out, these factories (hired by big brands like Nike and Adidas) produce 2-5 times the amount of supplies they need for their productions or release and divide the entire manufacturing process into multiple different factories to prevent a single one from gaining any design insights or the power to have access to the full supply chain or sell these exclusive items themselves in the first place. Finally they are bought together at a private assembly chain ready to be assembled by the big brands themselves.
The reason being is that they need these extra pairs 'just in case' – to replace the rejected pairs after they fail to pass quality inspection.
Well, guess what happens once enough pairs pass the control and the company reaches its quota?
Can you believe that?
As crazy as it might sound, big brands release very limited stocks into the market to create the scarcity and hype up prices, and order the rest to be thrown away. If you checkout the history on how the Supreme 'hype' has came about, I'm sure you'll know exactly what I mean.
FACTORIES DON'T KNOW WHAT TO DO WITH ALL THESE EXTRA SNEAKERS. DO YOU?
As a sneaker lover, I couldn't watch all those amazing kicks get left in the dust.
With majority of these brands outsourcing their production in China due to cheap labor costs, with enough understanding of how they worked and they’re language, it made my expedition fairly easy, however it took me a long time before any signs of success was shown because you just can’t walk up to such places or simply find them on the internet, their not meant to be found! As i discovered further and build my network along with a few other partners involved, asking these factories to sell us those leftovers as “backdoors”… I know this term seems unheard off, and we were often being rejected…You know what they say, “consistency is the key to any success” and with time and countless amount of efforts, we were able to gather every single un-assembled parts out there, that literally took my entire career time with these factories.
(What would they do with them anyway?)
That's how this website was born.
Fast forward today, we have the largest network of manufacturers that product sneakers for all major brands, such as Adidas, Nike, Supreme, etc and yet we do not have to reply on them. We sell exclusive models like the Yeezy Boost Collection, Jordan 1 Off White Edition (one of our favorites), Fear of God and even designer brands like Balenciaga, Gucci and many more. We sell them at much more reasonable price by being able to get our hands onto every single part of each clothing and sneaker materials that is used exactly on retail items through undisclosed factories. Our products are assembled with full precision ensuring that everyone of you could put them on with full confidence.
QUALITY
You can ensure you will receive the absolute finest quality with every purchase. If there is an ever issue with the product or box we will provide a full refund or exchange to ensure your experience with Hype Your Beast is exceptional.
Our success over the years can be attributed to our loyal commitment to our customers. You can always reach out to us through our direct contact form.
UNSATISFIED WITH YOUR ORDER?
Visit our Return Policy
Or
*We do not promote or support reselling our products to third parties after receiving them.
**All transactions are digitally encrypted using the latest technologies, and we never share your personal information
